The latest annual report was a lovely project to work on with their team, we definitely pushed the design on from the previous year and they gave me input to choose a new body copy font. The print production really brought out the graphics which I’m pleased with as I used the brand colours in the layouts to punctuate and differentiate in order to convey the info in an interesting and engaging way.
Brief and answer: I originally started out as a tree planting volunteer for Trees for Cities back in 2007, later I did a few design projects including for their new volunteering initiative ‘Plant your future’ for 16-25 year olds. Inspired by graffiti, it shows growth from a shoot to a shrub. This worked well on the blue tees given out as milestone rewards. From January 2016 they asked me to design their annual report (the latest is shown here along with some segments adjusted for social media), I updated their stationery, designed an Edible Playground schools film competition poster and a general info tri-fold flyer, plus a fundraising £Three for a Tree A1 poster (plus more).