Brief and answer: Design an NFUM New Business Sales Competition brochure to be engaging, all about the real High Street whilst bringing to life all the tools, information and details the team will need. Within the Vital design studio, I designed the brochure to be in-keeping with the NFUM brand, topically showing their types of retail customer, and presented the info in the style of a customer retail magazine. All of the ‘features’ within have the appearance of a lifestyle piece, bringing to life all of the otherwise everyday information through each element. There is a ‘health and exercise’ feature, ‘Shop owner feature’, an app advert and more. The project also included drawing a vector ‘town map’ chart, complete with shops and wordplay street names, that represented the NFUM business insurance retail customers. It even had a map-style pointer to track the team’s sales progress across the chart.