Brief and answer: The client was launching their lovely knitted garments and needed a visual identity to communicate high quality hand-made with care pieces that can be given as gifts, premium yet affordable compared to others. The logo needed to exude all that is cute, adorable, unique, bespoke, and in practical terms, be gender neutral, work at a small size for printing to garment labels, as well as delivery boxes, leaflets, banners etc. for future uses. As well as having a The typeface has a rhythm to it, much like how knitting needles do, it gives a sense of the human hand’s influence. The heart-shaped knitted ball of wool with crossed needles is a focal point, a squeezy hug way of communicating the message about each garment being made individual with care and love. The logo with strapline were tested for the printed garment labels until they worked at the required size and looked super cute in siteu.