Brief and answer: Using the provided Fitness and Fight Festival logo, extend the branding into celebratory, fun and a bright colour palette and type hierarchies and elements for use in future branded projects for the event which would include families as attendees. I went for a sunny yellow as part of my palette, a street-style graff typeface for emphasised text, alongside stripes and stars for a sporty feel. Generally I created an engaging and informal feel throughout the pieces. These included branding notes as guidelines, a letterhead, a multi-page exhibitor sales brochure, posters, hoarding banners to promote the festival. The website designed by a third party using the branding guidelines I supplied.