Brief and answer:
Promote the Parlophone roster of artists at outdoor summer music festivals and events to drive music sales. What better way to encourage discussion around Parlophone’s (EMI) artist playlist amongst a forest of festival leaflets, than with innovative wearable ‘Ad-Masks’. Not only talking points and good old festival fun, there are other reasons to put on your iconographic ‘happy biodegradable celebrity faces’! Get your wacky friends to text 80118, our Festival Greenroom, and in return we’ll send you a free mobile phone screen-saver, video or real-tone from a line-up artist of your choice. Best pics get an on-screen airing between bands, so support your music icons and get yer masks on!
Comments from the judges:
“A perfect brief for students, the winners were really easy ideas to implement and also really humorous, fun things you’d want to do.”
“The brief was a great opportunity for students as it was something they could relate to. The winner is clear and precise with simplicity of idea and could be easily manufactured. First, second and commended entries all understood the gig lifestyle.”
“…The winners are both simple ideas, well executed produced and presented, easy to implement and also not just generic ‘branding’ exercises but instead feature the artists, which was a key part of the brief.”