Universe Gym

CatDouglas Large Format, Logo & Brand, Print

Universe Gym logo mocked up

Brief and answer: I was commissioned to design an identity to represent an upmarket gym by a private golf course in Spain called Universe Gym. The client was keen to represent Atlas and his shoulders and strength. I opted for showing this through shadow and incorporate an arc to form a circular shape around the logotype, there is a secondary … Read More

Rent a Dinosaur

CatDouglas Front-end Web Design, Large Format, Logo & Brand, Print

Rent a Dinosaur logo mock up

Brief and answer: Rent A Dinosaur started up in Dec 2015 and has come on jurassic-sized leaps and bounds. They offer the most realistic animatronic dinosaur experience in the UK, along with other dinosaur puppets and educational talks with fossil replicas. I’ve felt so lucky to be picked to be involved having designed the initial branding for launch and various … Read More

Knitted Cuddles

CatDouglas Logo & Brand, Packaging, Print

Knitted Cuddles logo

Brief and answer: The client was launching their lovely knitted garments and needed a visual identity to communicate high quality hand-made with care pieces that can be given as gifts, premium yet affordable compared to others. The logo needed to exude all that is cute, adorable, unique, bespoke, and in practical terms, be gender neutral, work at a small size … Read More

Lorna Fine Custom Cards

CatDouglas Front-end Web Design, Logo & Brand, Print

Lorna Fine Custom Cards logo mock up

Brief and answer: Design a fresh logo for Lorna Fine Custom Cards to represent an established hand-made card designer reaching out to a wider audience, establishing the name as part of the brief. It should ensure the maker is put at the forefront, be clear and modern yet include a hint of the lacy-aspect of her intricate designs, and also … Read More


CatDouglas Logo & Brand, Print

Petroa logo

Brief and answer: Create an identity for new global search firm Petroa, specialising in recruitment for energy industries. To create a feel for the premium end of the market, avoid ‘heritage’ cues. Key words: expert, has integrity, honest, reliable, modern, personal, high-value, bespoke care. I chose a sans serif for a confident, high-end modern feel. The chosen logo design works … Read More