Hello, I’m Cat
I listen, I design, I create.
I won a 1st prize D&AD student award back in my uni days, that’s the yellow pencil. Since then I’ve collected a decade of experience in design for print, branding and logo design, front-end web design and magazine design, plus I’m happy to artwork to supply.
In a past role I was Art Director for two magazines including IDFX interior design magazine and have experience designing new templates from scratch. I enjoy an efficient file setup and keeping organised, I like being able to reply promptly and flex to an agency’s working processes.
Having benefited from a varied placement foundation, I’m a life-long learner which gains me adaptable skills and means I’m pretty versatile with style. I value collaboration with colleagues, so I’m best able to express my passion for design whilst being an asset to the project as a whole.
I work with you to ask questions to define the visual direction. For me, making a difference to the impact of your communications and the potential of the business is what matters. I believe that persisting through the details with an eye on the overall picture, is what can bring about great work.
As a culture vulture, I feast on creative inspiration. When I’m not making suspect word play jokes, I’m learning to play Zelda on the piano or stripping wallpaper, having been known to intensively delve into my projects, whether it’s a new brand ID or the DIY.
If you’d like to find out more about how my process works or discuss how we might work together, please get in touch!
Logo & brand
Refresh or launch your brand’s visual identity. Flesh it out with a colour palette, typography, patterns, photography style, etc. These can go nicely into your brand style guide.
Get your brochures, flyers, magazines, book design, postcards, look books, folders, posters, adverts, annual reports, business or wedding stationery and menu designs here – read all about it!
Large format & packaging
Bring messages to life on posters, roller/exhibition banners, wall graphics, point-of-sale stands, product labels or tags, bags, stickers, vehicle wraps, etc. using provided cutter guides.
Front-end web design
Either front-end visuals to elsewhere for build, or a full WordPress website. Also animated gif / static banners, MailChimp e-newsletters, email signatures and app icons.
Social Media design
Get your social up to scratch with engaging branded profiles and timeline graphic posts for Facebook, Twitter, Pinterest, Youtube, Google+, LinkedIn, Instagram and more.
Communicate your information clearly and cleverly utilizing icons, charts, tables etc. These could be as an individual item or as content going towards a larger print design project.
Adobe Acrobat Pro
WordPress & Mailchimp
Getting to cake before anyone else
Since April 2012, I’ve been doing the freelancing thing, juggling a variety of brands with direct clients or by supporting an agency’s clients in their studio such as at Vital Marketing, CAB Studios, Phoebus Associates, etc. Projects vary from print pieces to textiles and magazines to full branding.
As a regular, I’ve designed for beer brands like Hobgoblin, Banks’s, Wainwrights. I’ve been involved with many types of work such as print, editorial, adverts, web banners, POS signs, large format banners for their wide range of brands, always within estimated time as a team player, ready to take on any challenge.
I developed the identity for Hardlight studio for the international game developer SEGA. The mark had to represent a variety of game genres on digital platforms and elucidate a sense of movement with the potential to animate.
I created many design-led and B2B titles, including as Art Director for monthly mags idfx and Eat Out. A quick hand-over for idfx meant converting files to InDesign, working in a new team and successfully designing my first issue in just 9 days. Organising time with teammates, I completed work quicker than expected, developed logos, layouts and promos for a smashing result. I also initiated improvements to efficiency, process and design.
At this agency placement I was involved in hands-on design work on visuals for Wonderbra and Garnier sun screen advertising campaigns, and a worldwide Oral B advert to complement a series of TV ads. I also designed an Identity for Kingfisher Playgroup Kingham.
At this agency placement I delivered packaging design mock-ups for Gü Chocolate Puds, Dorset Cereals new product launch and goodie bag design as well as a Deliverance van wrap. Also involved in competitor research and creating visual mock-ups for packaging development.
Demonstrated skills in concept generation and design research for the CBRE annual report presentation and designed food product packaging, as well generally supporting the studio.
Refined type and images on Carlsberg packaging, mocked up visuals for a Dove pitch that was later won. Brainstormed in a team for a Heinz advert campaign, contributed ideas to Côte d’Or chocolate, Ribena and a new ambient idea for Streetcar advertising which the client was enthused by.
WordPress: X Theme
2016 | Udemy
Adobe InDesign: Interactive Documents
2013 | Lynda.com
BA Hons Graphic Design
2006 | University of the Arts: Chelsea College
HND Graphic Design
2004 | Reigate School of Art and Design
Foundation: Art & Design
2002 | Northbrook College
Where you’ll find me
I design for clients from my home studio in Leamington and I run about supporting various agencies in Warwickshire and West Midlands with the good old Catmobile.